As a PR pro in Salt Lake City, one of my favorite clients is Fashion Place. Last year on 11.11.11 we held the Grand Re-Opening to celebrate 11 new stores, including Utah’s first Crate and Barrel and H&M {can you think of a better event for a fashion-crazed gal like me? I am very blessed}. KSL’s Studio 5 came to the party and my cute friend Brooke Walker invited me to be a part of the live segment. They rounded up 11 Studio 5 friends at 11:11 a.m. and gave us 11 minutes to scurry through H&M {before it opened to the public} to pick out one of our favorite items {again, very blessed}.

You can watch the clip below for the full story, but throughout the planning of this talk-of-the-town event I knew I wanted to be more involved in the fashion community. I was completely in my element. Even in this segment, I was so amazed that no two girls came back with the same item. That is what I love about fashion and style. One of my fave fashion inspirations, Lauren Hutton, said (spotted in an old J.Crew catalog), “Fashion is what you’re offered four times a year. Style is what you pick out of that fashion.”

And so the idea of my very own fashion blog was introduced. Determining how I was going to create it was a process, but I wanted a place to share my style with others and in turn learn from others’ unique approaches to fashion. I’m a firm believer that sharing ideas and inspiration helps us improve and build on what we have, creating even better results than we could achieve on our own. In future posts, I will share more photos than words, but I hope you’ll follow, comment and share your blogs with me, too. Looking forward to meeting you, fashion friends! Style on.